Solar wholesaler

Enhancing customer shopping experience and brand loyalty through shop and brand redesign.

Project type: Shop site redesign and rebrand
My role: Lead designer
Status: Ongoing
Predicted outcomes:
Time to cart reduced | Stronger brand alignment | Clearer stock visibility | Improved navigation, search, and product discoverability | Brand recognition retained and improved
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Midsummer has requested this project only be shared on a case by case basis to protect unreleased assets.

Please contact me at and I can provide an alternate link.